Building a lot on a little: Adventures in scrappy talent branding

Many companies need to amplify their talent brand but have limited time and resources. Creating a talent brand strategy from scratch might seem overwhelming, but with the right approach, you can make a lot out of a little. Whether you’re a talent brand professional or you’ve been given a branding project but don't know where to start, you’ll leave this session knowing how to optimize the resources you have and turn scrappy into savvy.